Hero Pleasure Plus 110: Lithe and Sexy!

Believe it or not, it was the Hero Pleasure that kickstarted a niche scooter segment with offerings squarely aimed at the fairer sex. After all, “why should boys have all the fun?” tagline alone deserves a special applause as it made a great impact among the buyers, even making other manufacturers to jump in the bandwagon with sleek and light-weight scooters.

This created a cult following for the original Pleasure among the fairer sex, making it an instant hit in the market. The tagline proved its worth for more than a decade, but recently the sales did not meet the expected numbers, and it was certainly was time for a change.

Last year, Hero launched the Hero Pleasure Plus 110 in the Indian market. The scooter you see here is a huge departure from the original model. Gone is the sleek styling for a curvy and sexy design. Therefore, Hero MotoCorp, this time around, hopes to attract both the sexes with the Pleasure Plus 110. Here’s more.


The Pleasure Plus 110 borrows its powertrain from the Duet and the smaller Maestro. Therefore, the 110.9cc single-cylinder engine is the same and is capable of churning out 8bhp and 8.7Nm of torque. It is air-cooled and carburettor-fed. It comes mated to a CVT automatic transmission. It rides like its siblings too. However, the power delivery feels much brisker and meatier here thanks to the lower kerb weight.


Apart from the name, there’s nothing identical to the older Pleasure. On the styling front, the Pleasure Plus surely looks pleasing to the eye. Specification-wise, the scooter is 1,769mm in length, 704mm in width, and 1,161mm in height. The ground clearance is 155mm, and wheelbase is 1,238mm. The kerb weight, on the other hand, is a light 101kg.

Fuel tank capacity

The fuel tank capacity of the Pleasure Plus is a little underwhelming at 4.8-litres. Expect the fuel efficiency to be around 60km/l.

Mechanical parts

The scooter is quick and agile to turn into corners and the ride quality is extremely balanced for all kinds of riding. It rides on bottom link with spring loaded hydraulic damper suspension at the front and a swing arm with spring loaded hydraulic dampers at the back. The 10-inch wheels are shod with 90/100×10 – 53J tyres on both ends. For braking, the scooter comes equipped with 130mm drums as standard.


Considering the price, it would be hard to expect any ground-breaking features from the Pleasure Plus 110. Still, the scooter comes with a dedicated USB charging port and an under seat LED light. For safety, it comes with CBS as standard. The instrument cluster is a plain unit, with an analogue speedometer, fuel gauge, and odometer. The main headlamp is powered by halogens, and there are no LED DRLs to speak of.


The Hero Pleasure Plus 110, as of early-2020, is available in seven shades, namely, Matte Bottle Green, Matte Velvet Red, Solid Red, Polestar Blue, Matte Vernier Grey, Glazed Black, and Pearl Silver White.


All the extensive information regarding Pleasure Plus 110 can be found in the brochure. For instance, you can check the variants, various dimensions, features, styling information, and colours at a single place.


As of early-2020, the Hero Pleasure Plus 110 is available in two variants. The price for the Sheet Metal wheel variant is Rs. 51,250, and the price for the Cast Wheel variant is Rs. 53,250 (both prices ex-showroom, Delhi). For the on-road price, head over to autoX.

For all that and more, be sure to tune in to autoX.

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